11 Jul 2020

Category: Business & Money

Business & Money

The Cloud-to-Thing Continuum: Opportunities and Challenges in Cloud, Fog and Edge Computing (Palgrave Studies in Digital Business & Enabling Technologies) 

The Internet of Things offers massive societal and economic opportunities while at the same time significant challenges, not least the delivery and management of the technical infrastructure underpinning it, the deluge of data generated from it, ensuring privacy and security, and capturing value from it….

Business & Money

Advances in Human Factors in Cybersecurity: AHFE 2020 Virtual Conference on Human Factors in Cybersecurity, July 16–20, 2020, USA (Advances in Intelligent Systems and Computing (1219)) 

This book reports on the latest research and developments in the field of human factors in cybersecurity. It analyzes how the human vulnerabilities can be exploited by cybercriminals and proposes methods and tools to increase cybersecurity awareness. The chapters cover the social, economic and behavioral…

Business & Money

The Paradox of Points: Theoretical Foundation and Empirical Evidence of Medium Magnitude Effects in Loyalty Programs (Applied Marketing Science / Angewandte Marketingforschung) 

In his research, Sören Köcher provides valuable insights on the paradoxical effects of the magnitude of a loyalty program medium―i.e. the sheer number of points, miles, or stamps credited for every purchase and required for reward redemption―on the central consumer decisions in loyalty program memberships….

Business & Money

Ethics, Computing, and Genomics 

Eighteen contributions from academics and practitioners address a range of social and ethical issues at the intersection of computing technology and genomic research. Early chapters describe four frameworks for analyzing specific controversies: moral, legal, policy, and scientific research. The remaining chapters are arranged into sections…

Business & Money

Computer Mediated Communication 

This book offers students a task-based introduction to Computer-Mediated Communication and the impact of the internet on social interaction. Divided into four parts which require students to learn, (theory), critique, (current issues), explore, (methods), and reflect, (practice), the book aims to: Provide a foundation to…